antimarketing

Etymology

From anti- +‎ marketing.

Adjective

antimarketing (comparative more antimarketing, superlative most antimarketing)

1. Opposing marketing.
   • 1989, John E. G. Bateson, Managing services marketing: text and readings

     This is almost an antimarketing argument, since in its purest form it implies finding customers to fit the service rather than fitting the service to the customer's needs.

Etymology

From anti- +‎ marketing.

Adjective

antimarketing (invariable, comparable)

1. antimarketing (opposing marketing)