proprietary eponym
English
Noun
proprietary eponym (plural proprietary eponyms)
- A successful brand name or trademark that has come into general use to refer to the generic class of objects rather than the specific brand type, without the exclusive rights to said product being lost by the parent company. For example, kleenex is used to describe many types of facial tissue.
Related terms
Translations
brand name that has come into general use
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See also
Further reading
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