genericized trademark

English

Noun

genericized trademark (plural genericized trademarks)

A successful brand name or trademark that has come to refer to the generic class of objects rather than the specific brand type, with the exclusive rights to said product being lost by the parent company, either due to legal action or inappropriate following of trademark law. Examples include brassiere, escalator, and touch-tone.

Related terms

Translations

brand name that has come into general use

Chinese:
Mandarin: 通用商標, 通用商标 (tōngyòng shāngbiāo)

Finnish: yleisnimistynyt tavaramerkki
Spanish: marca vulgarizada (es) f, marca de uso común f

See also

proprietary eponym

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