clickbait

See also: click-bait and click bait

English

Alternative forms

Etymology

From click +‎ bait.

Pronunciation

  • (UK) IPA(key): /ˈklɪkbeɪt/
Examples

When I found out how Wiktionary defined "clickbait", it blew my mind! You'll never believe what happened next!

Noun

clickbait (uncountable)

  1. (Internet marketing, pejorative) Website content that is aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs; such headlines.
    Synonym: link bait
    • 2012, Gideon Haigh, The Deserted Newsroom:
      Fairfax's sites are renowned for what is sometimes called ‘clickbait’: headlines written to beguile passing eyeballs but which obscure nondescript or irrelevant stories.
    • 2013, Peter Preston, The Observer, 29 Sep 2013:
      "His careful lawyerly writing would be out of fashion now", wrote one commenter after Kettle's piece. "It wasn't clickbait".
    • 2017, Ted Kwartler, Text Mining in Practice with R, John Wiley & Sons (→ISBN)
      In August 2016, leaders at Facebook announced a plan to identify and limit clickbait, because the Facebook newsfeed goal is to “show people the stories most relevant to them.”

Derived terms

Translations

content aimed at generating advertising revenue

Further reading

This article is issued from Wiktionary. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.