banner blindness

English

WOTD – 09 November 2011

Etymology

Coined by Jan Panero Benway and David M. Lane for their 1998 paper Banner Blindness: The Irony of Attention Grabbing on the World Wide Web

Noun

banner blindness (uncountable)

A tendency to ignore banners on websites.
- 2004, Catherine Seda, Search engine advertising: buying your way to the top to increase sales:
  While consumers learned to develop "banner blindness" when performing keyword queries on search engines, […]

Translations

desensitization to attention-attracting means

Finnish: bannerisokeus
Russian: невосприимчивость к рекламным объявлениям (nevospriimčivostʹ k reklamnym obʺjavlenijam), (special) баннерная слепота́ (bannernaja slepotá)

Spanish: banner blindness, ceguera a banner

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