advertise

Alternative forms

• advertize (chiefly archaic (US))

Etymology

From (the stem of) Anglo-Norman avertir, advertir, Middle French advertir, avertir (“to warn, give notice to”), with the ending assimilated to -ise, -ize and probably influenced by the noun advertisement. Compare also advert.

Pronunciation

• (UK) IPA^(key): /ˈad.və.tʌɪz/
• (US) IPA^(key): /ˈæd.vəɹ.taɪz/

Verb

advertise (third-person singular simple present advertises, present participle advertising, simple past and past participle advertised)

1. (transitive, now rare) To notify (someone) of something; to call someone's attention to something. [from 15th c.]
   • 1603, John Florio, transl.; Michel de Montaigne, “An Apologie of Raymond Sebond”, in The Essayes, or, Morall, Politike and Millitarie Discourses of Lo. Michaell de Montaigne, Knight of the Noble Order of St. Michaell, and One of the Gentlemen in Ordinary of the French King, Henry the Third His Chamber, book II, printed at London: By Val[entine] Simmes for Edward Blount dwelling in Paules churchyard, OCLC 946730821, page 288:

     Socrates being advertiſed, that the God of wiſdome, had attributed the name of wiſe vnto him, was thereat much aſtoniſhed, and diligently ſearching and rouzing vp himſelf, and ranſaking the very ſecrets of his heart, found no foundation or ground for his divine ſentence.

   • 1726, Terræ Filius [pseudonym; Nicholas Amherst], “[The Dedication]”, in Terræ-Filius: Or, the Secret History of the University of Oxford; in Several Essays. To which are Added, Remarks upon a Late Book, Entitled, University Education, by R. Newton, D.D. Principal of Hart-Hall. In Two Volumes, volume I, 2nd edition, London: Printed for R. Francklin, under Tom's Coffee-House, in Russel-Street, Covent-Garden, OCLC 982205296, page xi:

     […] I am daily advertiſed by ſeveral friends and correſpondents from Oxford, that I have omitted many particulars, which it is proper to animadvert upon, in order to compleat the Secret Hiſtory of that place; and I have therefore, in compliance with their requeſt, reſolved to reſume this work, and continue to publiſh ſome part of it every Act-Term, till the whole is finiſhed, and the ſubject fully exhauſted: […]

2. (transitive) To give (especially public) notice of (something); to announce publicly. [from 15th c.]
3. (intransitive) To provide information about a person or goods and services to influence others. [from 18th c.]

   It pays to advertise.

   For personal needs, advertise on the internet or in a local newspaper.

4. (transitive) To provide public information about (a product, service etc.) in order to attract public awareness and increase sales. [from 19th c.]

   Over the air, they advertise their product on drive-time radio talk shows and TV news shows.

Anagrams

• derivates