genderization

English

Etymology

gender +‎ -ization

Noun

genderization (usually uncountable, plural genderizations)

  1. The process or result of genderizing.
    • 2009 August 17, Andrew Adam Newman, “Bold Imagery to Play on a New Insecurity: Deodorant Aesthetics”, in New York Times‎:
      “What we’re seeing is the genderization of the category,” said Kevin George, a general manager at Unilever, whose brands include Degree and Axe.
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