catchword

English

Etymology

catch +‎ word

Pronunciation

IPA^(key): /ˈkætʃwɜːd/

Noun

catchword (plural catchwords)

A word under the right-hand side of the last line on a book page that repeats the first word on the following page.
A word or expression repeated until it becomes representative of a party, school, business, or point of view.
Among theatrical performers, the last word of the preceding speaker, serving as a cue for the next speaker.

Synonyms

(word under right-hand side): guide word
(word repeated to become representative): watchword

Translations

word that repeats the first word on the following page

German: Kustos (de) m

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