Picture Sorts
English
Noun
- (advertising) a research tool used to deconstruct the audience’s visual experience of a television commercial.
- Picture Sorts are the tools most useful to the ad team because it shows them, in pictures instead of words, what is and is not working in the ad.
- (advertising) a research tool used to diagnose different strengths and weaknesses of the commercial via flow of attention, flow of emotion, and flow of meaning.
See also
- advertising
- copy testing
- flow of attention
- flow of emotion
- flow of meaning
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