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It seems that adding data to OP_RETURN is frowned upon and considered as bloating the blockchain.
Blockchain.info wallet also had a short stint where users could include data into the OP_RETURN field before it was pulled.
I like that fact that this field exists but can also understand the arguments against putting random data in there.
Coloredcoin makes extensive use of OP_RETURN so does this mean that coloredcoin's actions are frowned upon by the community? Don't they set a precedent?

do you mean: scriptPubKey: OP_RETURN {zero or more ops} where "OP_RETURN immediately marks the script as invalid, guaranteeing that no scriptSig exists that could possibly spend that output. Thus the output can be immediately pruned from the UTXO set even if it has not been spent." – – cloudnthings – 2017-01-19T02:30:25.277
1Yes. Are you referring to a different use of it? – Steve Ellis – 2017-01-20T03:02:30.317