Pybitcointools uses the following code for calculating a master private key (BIP32) from a seed:

def bip32_master_key(seed, vbytes=MAINNET_PRIVATE):
    I = hmac.new(from_string_to_bytes("Bitcoin seed"), seed, hashlib.sha512).digest()
    return bip32_serialize((vbytes, 0, b'\x00'*4, 0, I[32:], I[:32]+b'\x01'))

Why - specifically - is the byte string Bitcoin seed used in the HMAC algorithm? When one considers that the byte strings Mnemonic and Electrum are used in HMAC derivations (in BIP39/quasi BIP39, respectively), the labels seem overly non-specific. I'm wondering why the byte string doesn't clarify or specify a version, eg BIP32 V0.1 seed.

None of this is criticism, to be clear! I'm trying to elucidate how these decisions were chosen and implemented, which is often very difficult without being intimately knowledgeable in RFCs, Github etc.

Perhaps this could be explained in context of how HMAC works also?