How do addresses that refer to a web site work?

Some bitcoin addresses on blockchain.info refer to an external website, see e.g. here:

One of the addresses in this transaction is:

This blockchain.info page shows the address as English text instead of a Base58 encoded string.

How does this work?

pors

Posted 2014-11-04T17:03:06.670

Reputation: 119

Ah yes, it was already answered. Should I delete my question? Thanks! – pors – 2014-11-04T17:57:51.183

Answers